In this episode of Mastering Modern Selling, Denise Murtha Bachmann, sales expert, shares her insights on humanizing sales in the age of AI, emphasizing a people-first approach
- People-First Sales Strategy: Shifting focus from transactional selling to problem-solving by genuinely understanding clients’ needs.
- AI as a Tool, Not a Replacement: Leveraging AI to automate tedious tasks and provide valuable insights, while maintaining the human element in sales.
- Effective Coaching and Questioning: The importance of coaching sales teams to ask the right questions and engage meaningfully with clients.
- Building Genuine Relationships: Strengthening client connections through authentic engagement rather than just closing deals.
- Sales & Marketing Integration: How aligning sales and marketing efforts can drive better results.
- Leveraging LinkedIn: Using LinkedIn to build a professional presence and connect with potential clients in an authentic, meaningful way.
This episode emphasizes the importance of combining AI with human touch, focusing on long-term relationships, and integrating sales and marketing to enhance overall sales performance.
