Lee Salz – How to Build a Sales Playbook That Closes Deals

Most CEOs don’t need more content, they need a system.

You’re producing webinars, podcasts, and posts packed with insights. But without a playbook, it’s just noise.

The brands winning today aren’t creating more. They’re the ones turning every piece of content into conversations, relationships, and revenue, by design.

That’s the difference between staying busy and building a pipeline.

Broad messaging loses buyers. If your ideal customer doesn’t instantly see themselves in your message, they move on.

The strongest brands don’t speak to everyone, they make the right audience say, “That’s exactly what I need.”

We’ve seen it firsthand: Sharper messaging leads to 5x revenue growth and 10x bigger pipelines.

If your message isn’t bringing in the right buyers, join the ICP Discovery Workshop and fix it.