Amy Franko – Trust-Centered Selling
In this episode of Mastering Modern Selling, Amy Franko shares her insights on what it means to be a modern seller. She emphasizes that modern sellers are not just transaction-focused but integral to their clients’ success, becoming a “feature” of the product they represent.
Liz Heiman – Empathy-Driven Sales
In this episode of Mastering Modern Selling, Liz Heiman shares her approach to sales, focusing on the philosophy of “selling like a girl.” This isn’t about stereotypes but about adopting a more empathetic and relationship-driven sales strategy.
Allan Langer – The Evolving Art of Selling
In this episode of Mastering Modern Selling, Allan, shares his approach to sales, emphasizing relationship-building and understanding customer needs.
Turning Your Values into a Brand People Believe In
When you think about the brands you connect with, what stands out? Is it their products, their values, or how they make you feel like you truly understand them? It’s that deeper connection—the one that feels real and personal—that really makes a brand unforgettable.
From Engagement to Sales: How Authentic Marketing Builds a Predictable Pipeline
Sales isn’t just about closing deals—it’s about opening relationships. And with buyers more informed and selective than ever, the key to sales success isn’t pushing harder—it’s showing up authentically and consistently where your audience already engages.