The Fear CEOs Don’t Talk About: What If We Show Up, Invest, and Still Hear Nothing?
Most CEOs aren’t afraid of creating content.
They’re afraid of investing time, money, and energy, and hearing nothing back.
That fear keeps leaders playing it safe, hiding behind company posts instead of showing up themselves. But random content won’t build your pipeline. Leader-led content will, because buyers trust the person behind the brand, not just the logo.
