Mastering Modern Selling Insights
With Liz Heiman
Empathy-Driven Sales
In this episode of Mastering Modern Selling, Liz Heiman shares her approach to sales, focusing on the philosophy of “selling like a girl.” This isn’t about stereotypes but about adopting a more empathetic and relationship-driven sales strategy.
Key points include:
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- Shifting from transactional to relationship-driven selling
- Breaking down silos between sales and marketing
- Empowering sales teams through coaching leadership
- Using technology to support, not replace, human connections
Liz’s message is clear: modern sales success is rooted in genuine connections, empathy, and creating long-term value for customers, rather than relying on high-pressure tactics.
If you’re ready to move beyond outdated lead-generation tactics, we focus on what really works: Demand Generation, building Revenue Through Reputation, and sharing impactful Content.
Each episode is packed with insights to help you stand out, grow your pipeline, and make your mark in modern selling.
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