Messaging That Converts: Why Speaking to Everyone Gets You No One
Broad messaging loses buyers. If your ideal customer doesn’t instantly see themselves in your message, they move on.
The strongest brands don’t speak to everyone, they make the right audience say, “That’s exactly what I need.”
We’ve seen it firsthand: Sharper messaging leads to 5x revenue growth and 10x bigger pipelines.
If your message isn’t bringing in the right buyers, join the ICP Discovery Workshop and fix it.
Your Reputation Works Harder Than Your Sales Team, If You Let It.
Ask most CEOs how they’re filling their pipeline and you’ll get answers about outbound efforts, marketing campaigns, and sales cadences.
What rarely gets mentioned…
E126 – How CEOs Can Build a Digital Reputation That Drives Sales
If you’re a CEO in 2025 and not actively building your digital reputation, you’re making sales harder than it needs to be. Buyers expect to see you online, if they can’t, they won’t trust you. And if they don’t trust you, they won’t buy from you. In this episode of Mastering Modern Selling, we break […]
Larry Levine – AI, Authenticity, and the Future of Sales
With AI reshaping sales, authenticity is more critical than ever. In Episode 125 of Mastering Modern Selling, sales coach and author Larry Levine joins Tom Burton to explore what it really means to sell with heart in a world driven by automation. Key Takeaways: This episode challenges sales leaders to rethink their approach—are you just […]
Lee Salz – How to Build a Sales Playbook That Closes Deals
Sales playbooks often fail because they’re just a list of steps—but a great playbook is a strategy, not a script. In this episode of Mastering Modern Selling, sales management strategist Lee Salz joins the conversation to break down what makes a high-impact sales playbook. Key Takeaways:
Chris Dunn – Turning LinkedIn into a Lead-Generating Machine
Chris Dunn, VP of Sales at Bluehive Exhibits, went from barely using LinkedIn to leveraging it as a powerful sales tool. In this episode, he shares the strategies that helped him build relationships, grow his influence, and generate leads—without being salesy. Key Takeaways:
Denise Murtha – Sales That Care: Building Relationships in the Age of AI
In this episode of Mastering Modern Selling, Denise Murtha Bachmann, sales expert, shares her insights on humanizing sales in the age of AI, emphasizing a people-first approach This episode emphasizes the importance of combining AI with human touch, focusing on long-term relationships, and integrating sales and marketing to enhance overall sales performance.
Our Hosts – Building Real Connections on LinkedIn
In this episode, the hosts share valuable strategies to help you enhance your LinkedIn presence and improve sales in 2025. Key Points Include: This episode encourages you to focus on building long-term relationships and authentic engagement, rather than relying solely on automation or quick sales tactics.
Stephen Oommen – The Chameleon Effect
In this episode, Stephen Oommen, author of The Chameleon Effect, discusses how adapting to others builds trust and rapport in sales: Key Points Include: This episode advocates for a sales approach centered on meaningful relationships and long-term growth.
Andy Paul – From Transactions to Trust: The Shift to Buyer-Centric Selling
In this episode, Andy Paul, a sales strategist, discusses the shortcomings of modern sales techniques and offers a more strategic approach to selling: Key Points Include: This episode encourages a shift towards a relationship-focused sales approach that better connects sellers with buyers in the evolving marketplace.