Sales playbooks often fail because they’re just a list of steps—but a great playbook is a strategy, not a script. In this episode of Mastering Modern Selling, sales management strategist Lee Salz joins the conversation to break down what makes a high-impact sales playbook.
Key Takeaways:
- Why most sales playbooks fail—and how to build one that drives revenue.
- The 4 must-have components: Decision-makers, competitors, differentiators, and ideal client profiles.
- How to use consultative selling to stand out and win more deals.
- Leveraging AI tools like ChatGPT to personalize outreach and improve sales efficiency.
