In this episode of Mastering Modern Selling, Liz Heiman shares her approach to sales, focusing on the philosophy of “selling like a girl.” This isn’t about stereotypes but about adopting a more empathetic and relationship-driven sales strategy.
Key points include:
- Shifting from transactional to relationship-driven selling
- Breaking down silos between sales and marketing
- Empowering sales teams through coaching leadership
- Using technology to support, not replace, human connections
Liz’s message is clear: modern sales success is rooted in genuine connections, empathy, and creating long-term value for customers, rather than relying on high-pressure tactics.
