With Amy Franko

In this episode of Mastering Modern Selling, Amy Franko shares her insights on what it means to be a modern seller. She emphasizes that modern sellers are not just transaction-focused but integral to their clients’ success, becoming a “feature” of the product they represent.

Key points include:

• • Modern sellers as trusted advisors and “part of the product.”
  • Focused sales strategies with clear accountability.
  • Adapting to post-COVID changes in sales.
  • Building trust through expertise and relationships.
  • Using AI to enhance, not replace, human connections.

Amy’s approach highlights the importance of trust, authenticity, and collaboration in modern sales. She advocates for sales and marketing alignment and leveraging technology to strengthen, not overshadow, genuine connections.