With Allan Langer

In this episode of Mastering Modern Selling, Allan, shares his approach to sales, emphasizing relationship-building and understanding customer needs.

Key points include:

• • Shifting from transactional selling to a relationship-focused, consultative approach
  • The power of open-ended questions to uncover customer pain points
  • The critical role of body language in virtual selling
  • Building a strong, authentic personal brand to establish trust
  • Adapting sales strategies in a post-pandemic, virtual-first world
  • Fostering a supportive, collaborative team culture for success

Allan’s message is clear: the future of sales is about genuine connections, continuous learning, and creating long-term value for customers.