Don Barden – The Sales Leader’s Edge: Culture, Growth & Winning Teams
In this episode of Mastering Modern Selling, Don Barden, a sales strategist, shares his expertise on modern sales strategies and the importance of relevance in today’s business environment. Key points include: Don’s insights encourage sales professionals to rethink their approach, emphasizing relationship-building and adaptability in a shifting business landscape.
Denise Natali – Thriving Digital Sales
In this episode of Mastering Modern Selling, Denise Natali shares her expertise on how sales teams can thrive in the digital transformation era. Drawing from over 15 years in the tech sector, Denise covers practical strategies for leveraging data, embracing change, and ensuring cybersecurity. Key points include: Denise’s insights offer actionable takeaways for sales professionals […]
Nabil Aitoumeziane – The Power of People in Sales
In this episode, Nabil Aitoumeziane, President of FSI Strategy, shares his journey in sales and discusses key strategies for success. He emphasizes the importance of authentic networking and relationship-building, both in-person and on LinkedIn. Key points include: Nabil’s approach highlights the value of combining technology with personal connections to drive success in modern sales.
Amy Franko – Trust-Centered Selling
In this episode of Mastering Modern Selling, Amy Franko shares her insights on what it means to be a modern seller. She emphasizes that modern sellers are not just transaction-focused but integral to their clients’ success, becoming a “feature” of the product they represent.
Liz Heiman – Empathy-Driven Sales
In this episode of Mastering Modern Selling, Liz Heiman shares her approach to sales, focusing on the philosophy of “selling like a girl.” This isn’t about stereotypes but about adopting a more empathetic and relationship-driven sales strategy.
Allan Langer – The Evolving Art of Selling
In this episode of Mastering Modern Selling, Allan, shares his approach to sales, emphasizing relationship-building and understanding customer needs.
Turning Your Values into a Brand People Believe In
When you think about the brands you connect with, what stands out? Is it their products, their values, or how they make you feel like you truly understand them? It’s that deeper connection—the one that feels real and personal—that really makes a brand unforgettable.
From Engagement to Sales: How Authentic Marketing Builds a Predictable Pipeline
Sales isn’t just about closing deals—it’s about opening relationships. And with buyers more informed and selective than ever, the key to sales success isn’t pushing harder—it’s showing up authentically and consistently where your audience already engages.
5 Ways to Identify Your ICP
When it comes to growing your business, one of the most important strategies you can implement is understanding your Ideal Customer Profile (ICP) and how to communicate with your target audience. However, getting it right can be a daunting…
The Role of Authentic Leadership in Building a Trustworthy Brand
The Role of Authentic Leadership in Building a Trustworthy Brand What separates a trusted brand from one people just buy from? It’s the leadership behind it. When leaders stay true to their values and lead authentically, they create a brand people can…