Beyond the Profile: Stories and Strategies

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The Role of Authentic Leadership in Building a Trustworthy Brand What separates a trusted brand from one people just buy from? It’s the leadership behind it. When leaders stay true

Mastering Modern Selling Insights

Amy Franko – Trust-Centered Selling

In this episode of Mastering Modern Selling, Amy Franko shares her insights on what it means to be a modern seller. She emphasizes that modern sellers are not just transaction-focused but integral to their clients’ success, becoming a “feature” of the product they represent.

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Liz Heiman – Empathy-Driven Sales

In this episode of Mastering Modern Selling, Liz Heiman shares her approach to sales, focusing on the philosophy of “selling like a girl.” This isn’t about stereotypes but about adopting a more empathetic and relationship-driven sales strategy.

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