How Consistency Creates Credibility


LinkedIn has become an essential platform for building professional credibility and generating leads. 

However, many salespeople and business leaders underestimate the importance of being consistent in their LinkedIn activities. 

Key Strategy: Consistency is crucial 

Regularly posting valuable content, engaging with your network, and maintaining a steady presence on LinkedIn can significantly enhance your reputation and build trust with your audience. 

How to Implement This Strategy 

  1. Regular Posting Schedule:

Determine a posting schedule that you can stick to. Whether it’s once a week or three times a week, consistency is key. Your audience should know when to expect new content from you. Mark Hunter emphasizes the importance of sticking to your schedule to keep your audience engaged and coming back for more. 

  1. Focus on Value-Driven Content:

Each post should offer something of value to your audience. This could be tips, insights, industry news, or personal experiences. The goal is to provide content that helps your connections solve problems or gain new perspectives. For example, sharing three tips on a relevant topic can be highly engaging and useful. 

  1. Engage with Your Network:

Posting is just one part of the equation. To build credibility, you also need to engage with others. Comment on posts, respond to comments on your own posts, and participate in relevant discussions. This shows that you are active and genuinely interested in connecting with others. 




Real-Life Example 

I like sharing this story because it’s a true testament to how consistency gets recognized.  

A professional I’ve been following recognized me at the airport and initiated a conversation that turned into a business opportunity. This wouldn’t have happened without my consistent effort to post and engage on LinkedIn. 

Consistency on LinkedIn isn’t just about keeping a regular posting schedule; it’s about building a reliable presence that your audience can count on. 

By consistently providing value-driven content and engaging with your network, you create a credible and trustworthy professional image. 

Start building your LinkedIn consistency today. Set a realistic posting schedule, focus on sharing valuable content, and engage actively with your network. 

 Watch how these efforts enhance your credibility and open up new opportunities. 

Let’s Connect: Follow me on LinkedIn for more tips and strategies on effective prospecting. 

Check out the full session of the Modern Prospecting Series Webinar for additional insights from Mark Hunter and I! [LINK]