Lee Salz – How to Build a Sales Playbook That Closes Deals
Sales playbooks often fail because they’re just a list of steps—but a great playbook is a strategy, not a script. In this episode of Mastering Modern Selling, sales management strategist Lee Salz joins the conversation to break down what makes a high-impact sales playbook. Key Takeaways:
Chris Dunn – Turning LinkedIn into a Lead-Generating Machine
Chris Dunn, VP of Sales at Bluehive Exhibits, went from barely using LinkedIn to leveraging it as a powerful sales tool. In this episode, he shares the strategies that helped him build relationships, grow his influence, and generate leads—without being salesy. Key Takeaways:
Denise Murtha – Sales That Care: Building Relationships in the Age of AI
In this episode of Mastering Modern Selling, Denise Murtha Bachmann, sales expert, shares her insights on humanizing sales in the age of AI, emphasizing a people-first approach This episode emphasizes the importance of combining AI with human touch, focusing on long-term relationships, and integrating sales and marketing to enhance overall sales performance.
Our Hosts – Building Real Connections on LinkedIn
In this episode, the hosts share valuable strategies to help you enhance your LinkedIn presence and improve sales in 2025. Key Points Include: This episode encourages you to focus on building long-term relationships and authentic engagement, rather than relying solely on automation or quick sales tactics.
Stephen Oommen – The Chameleon Effect
In this episode, Stephen Oommen, author of The Chameleon Effect, discusses how adapting to others builds trust and rapport in sales: Key Points Include: This episode advocates for a sales approach centered on meaningful relationships and long-term growth.
Andy Paul – From Transactions to Trust: The Shift to Buyer-Centric Selling
In this episode, Andy Paul, a sales strategist, discusses the shortcomings of modern sales techniques and offers a more strategic approach to selling: Key Points Include: This episode encourages a shift towards a relationship-focused sales approach that better connects sellers with buyers in the evolving marketplace.
Don Barden – The Sales Leader’s Edge: Culture, Growth & Winning Teams
In this episode of Mastering Modern Selling, Don Barden, a sales strategist, shares his expertise on modern sales strategies and the importance of relevance in today’s business environment. Key points include: Don’s insights encourage sales professionals to rethink their approach, emphasizing relationship-building and adaptability in a shifting business landscape.
Denise Natali – Thriving Digital Sales
In this episode of Mastering Modern Selling, Denise Natali shares her expertise on how sales teams can thrive in the digital transformation era. Drawing from over 15 years in the tech sector, Denise covers practical strategies for leveraging data, embracing change, and ensuring cybersecurity. Key points include: Denise’s insights offer actionable takeaways for sales professionals […]
Nabil Aitoumeziane – The Power of People in Sales
In this episode, Nabil Aitoumeziane, President of FSI Strategy, shares his journey in sales and discusses key strategies for success. He emphasizes the importance of authentic networking and relationship-building, both in-person and on LinkedIn. Key points include: Nabil’s approach highlights the value of combining technology with personal connections to drive success in modern sales.