Beyond the Profile: Stories and Strategies

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Latest Blogs & MMS Insights

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When you think about the brands you connect with, what stands out? Is it their products, their values, or how they make you feel like you truly understand them? It’s
Sales isn’t just about closing deals—it’s about opening relationships. And with buyers more informed and selective than ever, the key to sales success isn’t pushing harder—it’s showing up authentically and
When it comes to growing your business, one of the most important strategies you can implement is understanding your Ideal Customer Profile (ICP) and how to communicate with your target

Mastering Modern Selling Insights

Amy Franko – Trust-Centered Selling

In this episode of Mastering Modern Selling, Amy Franko shares her insights on what it means to be a modern seller. She emphasizes that modern sellers are not just transaction-focused but integral to their clients’ success, becoming a “feature” of the product they represent.

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Liz Heiman – Empathy-Driven Sales

In this episode of Mastering Modern Selling, Liz Heiman shares her approach to sales, focusing on the philosophy of “selling like a girl.” This isn’t about stereotypes but about adopting a more empathetic and relationship-driven sales strategy.

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